FC Barcelona and Nike Forge New Era of Partnership and Growth
Explore how FC Barcelona's new partnership with Nike transforms club economics, promotes equality, and elevates global brand value in sports.
Marketing
Jaguar's Bold Rebrand Sparks Controversy and Opportunity
Jaguar's daring rebrand challenges tradition, aiming to captivate a new audience while navigating backlash and redefining its iconic identity.
Jaguar's Bold Rebranding Journey Towards Electric Excellence
Explore Jaguar's bold rebranding as it transitions to electric vehicles, blending heritage with modern marketing amidst mixed reactions and high stakes.
Min Hee-jin Resigns from ADOR Shaking Up K-Pop Landscape
Min Hee-jin's resignation from ADOR amidst HYBE conflicts signals a pivotal change in K-Pop, highlighting artist empowerment and corporate accountability.
FC Barcelona Secures Record Nike Deal for Future Success
FC Barcelona's historic €1.7 billion deal with Nike transforms its financial future, enhancing the club’s global brand and competitive edge.
Campbell's Company Rebrands for a Modern Snack Revolution
Campbell's Company is evolving beyond soup, embracing a diverse snack portfolio to align with modern consumer trends and preferences.